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Identive Selected as Contactless & Mobile Awards Finalist

Tagtrail Mobile Services Platform lets businesses use NFC technology for competitive advantage

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Identive Group, Inc. announced that it has been selected as a finalist for the 2013 Contactless & Mobile Awards, presented annually by the industry marketing organization Contactless Intelligence.

The Contactless & Mobile Awards are presented to those companies, organizations and retailers who have done the most to embrace and implement contactless or near field communication (NFC) technology into their day-to-day operating practices, and thereby provide leadership to the emergent contactless/NFC industry.

There are five categories of awards. Identive was selected as one of four finalists globally in the category “Competitive Advantage” based on its Tagtrail mobile services delivery platform which allows advertisers, retailers and organizations of all types and sizes to deliver dynamic, personalized content to users’ mobile devices via NFC tags.
“We are honored to be a finalist for a Contactless & Mobile Award and are pleased with the recognition that Tagtrail can provide significant competitive advantage to businesses,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “Tagtrails’ cloud-based platform makes it easy to deliver a variety of rich, personalized content to mobile phone users using NFC tags and QR codes. Real-time analytics provide feedback about user uptake and preferences, which administrators can use to refine tag content and continually improve the effectiveness of their campaigns. A mobile app provides a fun and engaging experience for users and Tagtrail’s tight integration with social networks lets shared tag content go viral. These capabilities allow even small companies to create a giant presence through mobile marketing.”

The winner of the 2013 Contactless & Mobile Awards will be announced in London, at a gala dinner on April 30, 2013.

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